Dr. Marwa Solayman
Head of Development, digital transformation & strategic planning consultant
I turn business strategy into technology programmes that can be executed and measured — drawing on 25 years leading software engineering in fintech, banking and healthcare, and teaching it at university.
Most transformation plans don't fail at strategy. They fail in the gap between strategy and the engineering team.
The missing link is usually someone who speaks the board's language and the engineers' language at once, and turns a goal into a delivery plan and a set of measures.
Growth, efficiency and a digital vision
Goals translated into programmes, priorities, budget and KPIs
Backlogs, milestones and releases
Impact you can measure and review every quarter
Four stages, each ending in something you can measure
A method grounded in Ph.D. research on strategic performance measurement and 25 years of actual delivery.
Diagnose
Understand where strategy, process, technology and team stand today.
- Feasibility
- Business case
- Capability review
Design
A target operating model and a roadmap ranked by priority and cost.
- Operating model
- Roadmap
- Architecture
Deliver
Delivery and quality governance that makes execution predictable.
- Agile
- SSDLC
- QA/QC
Measure
KPIs and a balanced scorecard tying every project to the goal.
- KPIs
- BSC
- BI
Six areas of advisory work
From the strategy decision to the last KPI.
Digital transformation strategy
Turning executive goals into prioritised technology programmes, with a target operating model and outcomes you can measure.
Details →Strategic planning & feasibility
Strategic plans, feasibility studies and business cases covering scope, cost, resourcing, risk and expected return.
Details →Delivery & quality governance
A framework that makes software delivery predictable: agile practices, SDLC controls, secure development and QA/QC processes.
Details →Performance measurement & balanced scorecard
KPI frameworks that connect strategy to numbers, grounded in her Ph.D. research on merging balanced scorecards with business intelligence.
Details →AI & data adoption
Choosing the AI and data use cases that genuinely support decisions and efficiency, and turning them into an execution plan.
Details →Team building & corporate training
Structuring engineering teams, capacity planning and coaching leads, drawing on multi-disciplinary team leadership and university teaching.
Details →Organisations I have worked with or within
Across industry and academia
“The first woman, and the youngest member, appointed to the board of the Mubasher Group.”A career milestone
Research and teaching feed the consulting
Assistant Professor at MSA University's Faculty of Computer Science since 2023, teaching software engineering, quality assurance, data science and decision-support systems, and supervising graduation projects in cyber-security and AI.
Selected achievements
- 01First woman and youngest memberof the Mubasher Group board
- 02Founded business unitsInnovation centre, live radio, online advertising, training centre and product development at Mubasher International
- 03Performance measurement in civil aviationPresented BI-driven strategic performance measurement to ministry leadership and subsidiary GMs
- 04Ideal employeeFive consecutive years while leading the QC function
Published research
- 2015Maximizing Strategic Performance Results: Adopting Balanced Scorecards and BI ToolsInternational Journal of Computer Applications (IJCA), 2015
- 2015Merging Balanced Scorecards and Business Intelligence Techniques: An Applied Case on the IT Subsidiary Company in the Egyptian Civil AviationIJCA, 2015
- 2013Strategic Performance Measurement Guidelines and Framework to Merge Balanced Scorecards and Business Intelligence TechniquesAsian Journal of Computer Science and Information Technology, 2013
Have a transformation plan or tech programme that needs to move?
Tell me the goal and where things stand today, and I will come back with a clear first step.